Privacy Policy

Privacy Notice

This Privacy Notice describes how The Battalion, LLC (“The Battalion” or “we” or “our” or “us”) treats certain information collected or provided in connection with an end user’s (“you” or “your” or “user”) use of The Battalion’s website,, and any other website, social media pages, apps, or other digital medium owned or operated by The Battalion or its affiliated companies, Pure Precision Products, Inc., and Pure Precision Rifles, LLC. This Privacy Notice also applies to any Personal Information collected, stored, or used by us, such as information you provide us through the above mediums, by email, mail, or telephonic communications (collectively, the “Site”).


The information provided in this Privacy Notice is designed to inform you of what information we collect, why we collect such information, how we use the information we collect, and the choices we offer, including how to access and update information. By accessing or using our Site, you consent to the Terms and Conditions and this Privacy Notice, including our collection, use, and disclosure of your Personal Information, as described below.


Please read this Privacy Notice carefully.


Personal Information We Collect from You


We get most Personal Information directly from you, through the Site, or from transactions with you. We might also obtain Personal Information about you from transactions you have with our affiliates or authorized third-party vendors or partners. Personal Information is any information that can be used to identify you. Examples of Personal Information we may collect from you include:

  • Your name.

  • Contact information, including your phone number, email address, mailing address and social media account identifiers.

  • Payment card number (or other payment method) and related validation information.

  • Demographic data, such as your age and income.

  • Information you provide when interacting with the Site, including user account information, Federal Firearms License number, transaction data, and communications (email/DM).

  • Website analytics information, including when, how often, and for how long you use the Site; information related to your geographic location; the content you submit and view; the name of the domain and host from which you access the Internet; and the IP address of the computer or device you are using.

You can choose to not provide certain information to us but it may delay or prevent us from providing our products or services to you, including your ability to participate in a contest, promotion, or sweepstakes.


We do not currently respond to Do Not Track or Global Privacy Control browser settings. We reserve the right to update our practices and Privacy Notice as such standards evolve.


This Privacy Notice does not cover data we, or our authorized third-party vendors or partners, collect that cannot be used to identify an individual or to pseudonymous data.


Personal Information Provided from Other Sources


We may collect Personal Information about you from other individuals and entities with whom we have contact, including through credit reports. If you are sharing information with us about any other individual, you must obtain their consent.


We may also automatically receive and store certain types of Personal Information whenever you visit the Site, such as information from Google Analytics on when, how often and for how long you use the Site, information related to your geographic location, and the content you submit and view. This information may include the name of the domain and host from which you access the Internet and the IP address of the computer or device you are using. We may log and use your IP address to administer the Site, to help diagnose problems with our server, to analyze trends, to track users’ webpage movements, to help identify you, and to gather broad demographic information for aggregate use. We may use standard tools, such as cookies or web beacons, to monitor the Site and Internet usage and to improve or customize the content on the Site. You can control the use of cookies by changing your browser settings.


Our web servers may collect log data, which provides aggregate information about the number of visits to different pages on the Site. We use such aggregate log data to improve access to the Site based on visitors’ web browsers and operating system types to make the Site available to as many users as possible. We do not link the log data collected to Personal Information. Third party providers may also collect aggregate log data independently from us.


Our Site includes social media features connected with social networking sites such as Facebook, YouTube, and Instagram. Those sites may collect your IP address, which page you are visiting on the Site, and may set a cookie to enable social media features to function properly. Your interactions with social media sites, including any Personal Information you provide via buttons or links to these sites are governed by the privacy notice of the social media company.


How We Use Your Personal Information


We may collect Personal Information in order to improve our services, to deliver services, to perform contractual obligations, to comply with legal obligations, to help identify and prevent fraud, and for other purposes as described in this Privacy Notice.


We may collect and maintain Personal Information about you to create a personal profile containing preferences and other information that you voluntarily provide to us. Examples of the types of information we may collect for this purpose include your first and last name, a valid email address, phone number, geographic location or address, and Federal Firearms License number. Additionally, we may use your email address to send confirmation of purchases and, if necessary, to contact you to help process a purchase. We may also use your email address to notify you about special offers and promotions that may be of interest to you.


If you make a payment through the Site, our third-party payment processor will receive your payment information for purposes of processing such transaction. Purchases generally require payment card or financial account information to process. This includes name, payment card number or financial account number, expiration date, billing and/or mailing address, and authentication codes or related information as needed to authorize a charge or ACH transfer and complete the transaction. Payment information transferred in connection with our payment processor is via a Secured Sockets Layer (SSL) line if you are using a SSL enabled browser such as Firefox, Safari, or Google Chrome. This ensures that your Personal Information is encrypted as it travels over the Internet. We do not receive or store complete payment card or financial account information, though our payment processor may maintain your information for its records until you ask the payment processor to delete this information.


Our authorized third-party vendors and partners have their own privacy policies. Those policies will govern the use, handling, and disclosure of your Personal Information with those third parties.


Disclosure of Information


In order to conduct our business and better serve you, we may disclose Personal Information and other information about you or your activities on our Site or while using our services with:

  • Our affiliates, Pure Precision Products, Inc., and Pure Precision Rifles, LLC.

  • Our service providers and vendors, such as payment processors, promotional partners, website hosts, analytics providers, legal counsel, and various customer, tech, and operational support.

  • Third parties approved by you, such as social media sites.

  • Financial and legal institutions.

  • Law enforcement agencies, regulatory bodies, courts, or other public authorities, to comply with our legal and regulatory obligations, to respond to requests from governmental authorities, to protect our rights, to defend against legal claims, or as otherwise required by law.


We do not sell your Personal Information to any third parties.


Retention, Confidentiality, and Security of Personal Information


We store Personal Information for as long as is reasonably necessary to fulfill the purposes described herein, as we determine is necessary for business records, and as required under applicable law.


We restrict access to Personal Information to those who need to know in order to provide services to you and to conduct our internal operations. We maintain reasonable physical, electronic, and procedural safeguards to guard your information. However, the Internet is not absolutely secure and, thus, we cannot promise guaranteed security. In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you. As applicable, we will comply with notification requirements for a security breach and may also notify you by email.


In the event of a merger, acquisition, corporate change, or bankruptcy, we may share or transfer your Personal Information as part of a transfer of our assets to the acquiring entity.


Children Under 13


We do not knowingly collect information from minors and the Site is intended for adults over the age of 18. If you are a parent or guardian and believe that your child under the age of 13 has provided Personal Information to us without your consent, please notify us at If we become aware that information is or has been submitted by or collected from a minor under the age of 13, we will work to promptly delete this information.


Viewing and Amending Information


The Battalion is located in the state of Colorado, United States. The Personal Information we collect is stored and used in the United States. Therefore, we make no representation that this Privacy Notice complies with the laws of any other jurisdiction, including other states or international jurisdictions. 


If you no longer wish to receive communications from The Battalion, please contact us at Opt-out requests may not be able to be immediately processed and we may continue to send you other types of transactional email communications.


Users may log into the member site to view, amend, or delete account information. Please note that while changes or deletions to your account or Personal Information may be reflected promptly in the active user database, our servers or our associated third parties may retain previously provided information, and may be required to keep certain information or not delete it, or keep information for a certain period of time.


Any changes to, or deletion of, account information does not affect any other information collected by us, or which we may retain and continue to use or disclose in accordance with this Privacy Notice. If we already provided your Personal Information to a third party before you changed your preferences or updated your account, you may need to change your preferences directly with that third party.


We reserve the right to verify the identity of any person making a request to opt-out or to delete or modify Personal Information; provided, however, that we will have no liability of any kind resulting from false or erroneous requests or any change or deletion made by us for any reason.


Contact Us


If you have any questions or concerns about our Privacy Notice, please contact


Changes and Updates to the Privacy Notice


This Privacy Notice applies to all relevant information collected by or provided to us or our authorized third-party vendors or partners as of the Effective Date. When we make any material changes to this Privacy Notice, we will update the Effective Date and may inform you by email to the address associated with your account. We will treat your continued use of this Site or our services following such notice as your acceptance of the changes.


The Effective Date of this Privacy Notice is April 2023.